Turn the A.I. Loose to Strengthen Your Brand

Casino resorts can strengthen their brand not through traditional advertising, but by empowering frontline employees—“Alpha Influencers” (ALPHAS)—to shape guest experiences.

Managing a Diverse Foodservice Portfolio

Jeffrey Stern shows how large casino F&B operations can be “eaten in small bites” by splitting them into semi‑autonomous business units—each led by a dedicated manager‑chef team with its own P&L and tailored KPIs—to foster accountability, innovation, and guest engagement.