Press & Publications – Virtual Hospitality Group, LLC

Welcome to the VHG Press and Publications page, we hope you check in with this page often to get our articles, posts and any press or news. We take our position as industry thought leaders seriously underscored by our content on F&B and Hospitality leadership, innovative methodologies, and strategic collaborations. We hope these materials serve as conversation starters in your organization.

Whether you’re a journalist seeking information or a stakeholder interested in our latest ventures, our Press and Publications page serves to demonstrate our commitment to delivering excellence in F&B operations, project management, training and consulting.

March 26, 2026

Measuring your F&B Return on Experience (ROX) and Why It Matters?

Return on Experience (ROX) measures how food and beverage operations contribute to guest satisfaction, loyalty, and overall brand value—not just profit—by balancing experience quality with operational costs.

January 26, 2026

Hospitality Management’s Spheres of Influence and the 5 P’s

A series of three articles aimed at managers and organizations looking to improve personal and organizational effectiveness from the frontline managers to the COO.

September 9, 2025

Turn the A.I. Loose to Strengthen Your Brand

Casino resorts can strengthen their brand not through traditional advertising, but by empowering frontline employees—“Alpha Influencers” (ALPHAS)—to shape guest experiences.

May 16, 2025

Managing a Diverse Foodservice Portfolio

Jeffrey Stern shows how large casino F&B operations can be “eaten in small bites” by splitting them into semi‑autonomous business units—each led by a dedicated manager‑chef team with its own P&L and tailored KPIs—to foster accountability, innovation, and guest engagement.

April 3, 2019

Tribal Casino F&B in the 2020’s and EMSOURCING: (EMbedded reSOURCES)

A new approach for F&B management, training and oversight, to provide immediate and sustained improvements in financial performance and guest experience.